IHRSA (International Health, Racquet and Sportsclub Association) held their annual conference this month – a monster of an affair which draws the who’s who of fitness equipment manufacturers, club owners and enthusiasts in general. Not surprisingly, computer-based fitness games and health data for the web stood out as big trends. One part irony, one part ingenuity, the health industry is using the very tools that are contributing to obesity to try and reverse the trend. For better or for worse, here’s what’s new and popular in the world of fitness.