Oh, how easy it is to believe everything that we read. I mean, who believed that two guys actually discovered the body of Bigfoot, just because it said so on the Yahoo! homepage? Guilty as charged (of course, it turned out to be nothing more than a hoax and I, consequently, resigned myself to the fact that I’m nothing more than an idiot). Surely I’m not the only person who’s taken for a ride once and a while by a misleading headline or, more germane to this website, tricky ad copy on food labels.